16. Create images - Don't scavenge.
I believe that it is clear that this is not just any font, but the designer had to spend time to create a unique solution for a letter type logo.
17. Ignore fashion, acknowledge trends.
This shows the ongoing retro trend, coupled with the new cropping style and experimental typography. The flowing movement created by upward directional lines make this easy to read and timeless.
18. Make it dynamic, communication is process.
This is such a creative package idea! The concept is absolutely dynamic.
19. Look to History, but Don't Repeat it.
Not many can deny the canny similarities between Shepard Fairey's "Obey" campaign and the Marxist "Che Guevara." While the Che Guevara was meant and used as propaganda, Fairey's depiction of Obama arguably is meant as an awareness campaign and a study of social psyche.
20. Design is Structure.
This image shows the structure of the grid used behind the design. The structure and design portrayed is in the Swiss style, or the International Style, which has a solid emphasis leaning towards the structure of design. This efficiently shows the necessity of structure to control the ideas, hierarchy and flow of design.
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