11. Design is universal, not personal.
What better example of design being universal than this? There is no language barrier here. They have purpose and communicate clearly and effectively to anyone of any nationality that would have ever had exposure to the word "no" and any of these objects.
12. Congregate and Seperate
This magazine cover is an excellent example, it is very simple and clear. There are three elements- the title, the pink paint, and the painters. Although they are three distinct elements, they are tied together: the pink paint is overlapped by the title, and the paint is shown as a result of the painters.
This magazine cover is an excellent example, it is very simple and clear. There are three elements- the title, the pink paint, and the painters. Although they are three distinct elements, they are tied together: the pink paint is overlapped by the title, and the paint is shown as a result of the painters.13. Distribute Light and Dark - zone system
This shows two distinct zones: light lines and shapes as light and the black hand as dark. They are evenly distributed in a high-contrast, centered, symmetrical composition, with the black hand basically acting as a line that disrupts the grid creating a focal point on the word "spoon."
14. Be Decisive and Purposeful.
This is awesome, a symmetrical composition that creatively uses the A as multifunctional and multidirectional logo. Very clear example of being purposeful and decisive.
15. Measure with your eyes.
Obviously there is not much of a grid to these posters. Proximity, color and the post-modern style type have all been aesthetically adjusted according to the response of the eye.
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