The Art of the Campaign
http://www.carolinajournal.com/jhdailyjournal/display_jhdailyjournal.html?id=5009
Rules of Design: 16-20
16. Create images - Don't scavenge.
I believe that it is clear that this is not just any font, but the designer had to spend time to create a unique solution for a letter type logo.
17. Ignore fashion, acknowledge trends.
This shows the ongoing retro trend, coupled with the new cropping style and experimental typography. The flowing movement created by upward directional lines make this easy to read and timeless.
18. Make it dynamic, communication is process.
This is such a creative package idea! The concept is absolutely dynamic.
19. Look to History, but Don't Repeat it.
Not many can deny the canny similarities between Shepard Fairey's "Obey" campaign and the Marxist "Che Guevara." While the Che Guevara was meant and used as propaganda, Fairey's depiction of Obama arguably is meant as an awareness campaign and a study of social psyche.
20. Design is Structure.
This image shows the structure of the grid used behind the design. The structure and design portrayed is in the Swiss style, or the International Style, which has a solid emphasis leaning towards the structure of design. This efficiently shows the necessity of structure to control the ideas, hierarchy and flow of design.
Rules of Design: 11-15
11. Design is universal, not personal.
What better example of design being universal than this? There is no language barrier here. They have purpose and communicate clearly and effectively to anyone of any nationality that would have ever had exposure to the word "no" and any of these objects.
12. Congregate and Seperate
This magazine cover is an excellent example, it is very simple and clear. There are three elements- the title, the pink paint, and the painters. Although they are three distinct elements, they are tied together: the pink paint is overlapped by the title, and the paint is shown as a result of the painters.
This magazine cover is an excellent example, it is very simple and clear. There are three elements- the title, the pink paint, and the painters. Although they are three distinct elements, they are tied together: the pink paint is overlapped by the title, and the paint is shown as a result of the painters.13. Distribute Light and Dark - zone system
This shows two distinct zones: light lines and shapes as light and the black hand as dark. They are evenly distributed in a high-contrast, centered, symmetrical composition, with the black hand basically acting as a line that disrupts the grid creating a focal point on the word "spoon."
14. Be Decisive and Purposeful.
This is awesome, a symmetrical composition that creatively uses the A as multifunctional and multidirectional logo. Very clear example of being purposeful and decisive.
15. Measure with your eyes.
Obviously there is not much of a grid to these posters. Proximity, color and the post-modern style type have all been aesthetically adjusted according to the response of the eye.
EIC PROJECT
The EIC project purpose was to design a logo, a flyer template and provide branding for the committee. My first ideas for the flyer template were more event specific, and were not flexible to the needs of the committee, however, I believe that my final solution fulfills those needs.
The spaces provided in my Final Presentation allow for any hierarchal organization, therefore, when a passerby sees the poster one time, it will or can be noticeably different from previous events that the template has been used for. This is important so that the viewer does not simply assume that it is an old flyer from a month ago, passing it up.
The shapes that I have used create a visual hierarchy so that, even at a glance, one will not forget that the event is on October 26th at 7:30 pm. Feedback has suggested that the typographical elements may possibly confuse a casual audience, but I do not think that that this is so, the letters are clear and broken up according to syllables to make the pronunciation of an uncommon word a little more approachable, and yet they are clearly connected as to confirm that it is actually one word. I do not use an overabundance of these connections, only enough to create balance within the poster.
My logo is very clear and simple. I did borrow the ying-yang shape from another humanitarian industry, but the overall concept is my own, and I feel it is enough of my own to be confident enough to show it as mine. The coloring was the hardest for me, I know what colors I want but the shades and tones are a little difficult for me to perceive. Overall I think that it is successful.
The one area I am weak in is that my poster does not carry any branding from the logo. I feel that to include any other graphic elements to the poster it would be confusing, and unprofessional in it's feel. One idea is strong, two is odd, and three is overwhelming. So I stuck to one idea.
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