EIC PROJECT

The EIC project purpose was to design a logo, a flyer template and provide branding for the committee. My first ideas for the flyer template were more event specific, and were not flexible to the needs of the committee, however, I believe that my final solution fulfills those needs.

The spaces provided in my Final Presentation allow for any hierarchal organization, therefore, when a passerby sees the poster one time, it will or can be noticeably different from previous events that the template has been used for. This is important so that the viewer does not simply assume that it is an old flyer from a month ago, passing it up.

The shapes that I have used create a visual hierarchy so that, even at a glance, one will not forget that the event is on October 26th at 7:30 pm. Feedback has suggested that the typographical elements may possibly confuse a casual audience, but I do not think that that this is so, the letters are clear and broken up according to syllables to make the pronunciation of an uncommon word a little more approachable, and yet they are clearly connected as to confirm that it is actually one word. I do not use an overabundance of these connections, only enough to create balance within the poster.

My logo is very clear and simple. I did borrow the ying-yang shape from another humanitarian industry, but the overall concept is my own, and I feel it is enough of my own to be confident enough to show it as mine. The coloring was the hardest for me, I know what colors I want but the shades and tones are a little difficult for me to perceive. Overall I think that it is successful.

The one area I am weak in is that my poster does not carry any branding from the logo. I feel that to include any other graphic elements to the poster it would be confusing, and unprofessional in it's feel. One idea is strong, two is odd, and three is overwhelming. So I stuck to one idea.

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